Franchise Performance Coach

Franchise Performance Coach

Circa £50k plus bonus

Hybrid Remote | Midlands/North Region |

We are hugely excited to be working in partnership with Anytime Fitness. This is exciting opportunity that has arisen to join the business in a high-impact, field-based role supporting franchisees to grow profitable, high-performing businesses while protecting one of the most recognisable brands in the industry.

The Role

As a Franchise Performance Coach, you’ll support a portfolio of franchisees, acting as their trusted business partner and performance advisor. You’ll challenge, coach and support them to improve revenue, profitability, leadership capability and operational excellence.

You’ll be out in clubs, working face-to-face with franchisees and their teams, analysing performance, driving accountability and embedding best practice — all while ensuring brand standards and systems are consistently delivered.

What You’ll Be Doing

Franchisee Coaching & Performance

• Build strong, trusted relationships with franchisees across your region

• Coach franchisees to improve leadership, decision-making and business maturity

• Conduct regular in-person club visits focused on performance and execution

Commercial & Financial Focus

• Support franchisees to set and achieve clear commercial goals

• Analyse P&Ls, budgets, forecasts and KPIs to identify risks and opportunities

• Improve understanding of financial drivers, cost control and revenue growth

Operational Excellence & Brand Standards

• Ensure consistent execution of Anytime Fitness systems, procedures and brand standards

• Conduct audits, operational reviews and compliance checks

• Support corrective actions and embed long-term improvements

Training, Leadership & Capability

• Deliver operational, leadership and performance training

• Drive engagement with internal training platforms such as AF Academy

• Support the rollout of new systems, tools and initiatives

Network Engagement

• Act as the link between franchisees and the support office

• Promote conferences, workshops and network initiatives

• Represent Anytime Fitness professionally at regional and national events

About You

You’re commercially astute, people-focused and comfortable holding others to account. You know how to balance support and challenge , and you thrive in a field-based, autonomous role.

You’ll bring:

• Experience supporting franchisees or multi-site operations

• Strong financial literacy and commercial acumen

• A proven ability to coach leaders and improve business performance

• Operational excellence with a sharp eye for brand standards and compliance

• Confidence delivering training and facilitating best practice

• Excellent communication, organisation and time management skills

Essential Requirements

• Full UK driving licence and flexibility to travel (including overnight stays)

• Comfortable working independently in a field-based role

• Strong relationship-building and influencing skills

• High levels of accountability, integrity and professionalism

• Alignment with Anytime Fitness values: Feel It. See It. Own It. Do It. Together.

Your recruiter for this role is Cam Bridger, Account Director at Love Recruitment . Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness jobs like these. Cam is a health and fitness recruitment specialist for the whole fitness sector and if keen to considered please ‘apply now’.