Assistant Store Manager (Assistant Head Coach) - Birmingham Rise

Nike
Birmingham

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE Retail Careers


NIKE, Inc. doesn't just equip the world's greatest athletes, it explores potential, breaks down boundaries and pushes the limits of what's possible. The company seeks people who can grow, think, dream and create. Its culture thrives on embracing diversity and encouraging imagination. The brand needs talented people, leaders and visionaries. At NIKE, Inc. everyone contributes their skills and passion to a constantly changing, challenging game. 


To work in stores is to be the face of NIKE, Inc. With a constant focus on product knowledge and customer service, NIKE's stores teams deliver valuable customer experiences every day. From London to Istanbul, each store has a unique perspective and contains an exciting community of sports and style enthusiasts. A career in retail at NIKE requires creativity and ambition, while offering the opportunity to grow alongside the industry's best athletes and teammates.” 


Do you know, what we are missing to create the best retail team on the globe? Someone like YOU ! 


In our NIKE Retail Stores we use special job names for our positions: a Store Manager is called "Head Coach", an Assistant Store Manager is called "Assistant Head Coach", a department manager is called "Coach", a team leader is called “Lead“ and a Sales Associates is called "Athlete". 

Join the NIKE, Inc. team! 


As an Assistant Head Coach you are :

  • Cooperating with the Head Coach to create a unique shopping experience and deliver service excellence to our consumers  

  • Coordinating, supporting and supervising a diverse team and ensuring an excellent work atmosphere (e.g. recruitment, development, performance management, staffing) 

  • Implementing operational excellent processes and tools to reach sales targets, optimize services and improve the consumer satisfaction as well as to increase efficiency and productivity 

  • Overseeing various departments such as Commercial, Athlete and/or Consumer Experience 

  • Supporting Head Coach in implementing NIKE’s strategy in your store (e.g. sustainability, membership, digital services) 

  • Providing reports about store activities, local marketplace and consumer insights 

  • Ensuring that the store complies with all NIKE standards and guidelines 

  • Cooperating with your business partners across stores and HQ  

What you get:

  • Attractive salary that evolves with the market and experience 

  • Opportunity on receiving monthly bonus payments  

  • Attractive online and in-store employee discounts 

  • Attractive Benefits Package, Pension & Share scheme 

  • Exciting development and career opportunities 

  • Regular training on leadership, sales and products 

  • A dynamic and motivating environment which values Diversity, Equity & Inclusion (DE&I) 

  • Staff dress to represent NIKE and foster our team spirit 

  • Access to sports activities 

  • Opportunities to participate in unique NIKE moments 

What you bring : 

  • A passion for NIKE and/or love of sport 

  • Some experience in retail and/or leadership positions  

  • Very good command of English language (written  and spoken) 

  • Experience and competency in serving exceptional consumer service 

  • Ability to coach and develop a strong team  

  • Strong focus on communication 

  • Flexibility to work in shifts and on weekends 

Watch this video to find out about the atmosphere in our stores and learn more about our store traditions . 


Did we arouse your interest and do you want to support us on our mission “To bring inspiration and innovation to every athlete in the world.”? , easy way online. We are waiting for you!

*Relocation is not currently available for this vacancy

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is an equal opportunity employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Posted 2026-02-24

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