Specialist: , , and

Apple
Birmingham

Summary

Apple Retail is where the best of Apple comes together. We bring our expertise to help people do what they love, delivering an only-at-Apple experience. We believe inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work.

As a Specialist, you build brand loyalty and create owners of Apple products and services. You’re dedicated to selling and delivering a customer service experience that is unlike any other. A Specialist is curious — you ask questions to learn about our customers’ needs, customising recommendations to enrich their lives.

In this role, you could work full-time, part-time or part-time temporary.

Deliver excellent service to Apple customers by seeking to understand their needs, identifying ownership opportunities, presenting products and services, and educating customers on relevant ways to buy products.

Understand and proactively stay up to date on Apple’s products, services, purchase options and Product Zone sales processes.

Support your peers throughout the store as needed by sharing knowledge about Apple’s products, services and purchase options, and assist in offering ownership opportunities.

Maintain accuracy and follow guidance.

Perform other tasks as needed, including but not limited to providing customer service and support in other areas of the store.

Contribute to an inclusive environment by respecting each other’s differences and having the curiosity to learn.

Demonstrate Apple’s values of inclusion and diversity in daily activities.

Minimum Qualifications

  • You should have availability to work a schedule based on business needs that may include nights, weekends and public holidays in the retail store, and reliably attend work as scheduled, in line with local laws and subject to any approved accommodations.
  • You should also be proficient in the local language, both written and spoken (sign language supported).

Preferred Qualifications

  • Demonstrate knowledge of Apple products and services.
  • Personalise solutions based on customer needs, and effectively communicate them.
  • Work in a fast-paced environment, often supporting multiple customers at the same time.
  • Work in a team environment, demonstrating shared responsibility and accountability with other team members.
  • Be curious and open to learning from others and helping each other grow.
  • Learn about and deepen your understanding of Apple products and services, and third-party products, to enhance the customer experience.
  • Be trusted with sensitive or confidential information, keeping with Apple’s core values.

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Role Number: 114438145

Posted 2026-05-14

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