PPC Specialist / PPC Manager in Birmingham

You will be responsible for planning, implementing and optimising Paid Search campaigns across Google Ads and Microsoft Ads for a range of clients. Depending on your level of experience, you may take ownership of key client relationships, campaign strategy, performance delivery and account growth.

Working closely with the wider Paid Media team, you will play a key role in improving campaign performance, identifying opportunities for growth, and delivering measurable results for clients.

Key Responsibilities

• Manage and optimise Google Ads and Microsoft Ads campaigns across Search, Shopping and Performance Max.
• Monitor campaign performance and identify opportunities to improve ROI and client outcomes.
• Conduct keyword research, search term analysis and negative keyword management.
• Manage budgets, bidding strategies and performance forecasting.
• Develop and test ad copy to improve engagement and conversion rates.
• Analyse campaign data and provide actionable insights and recommendations.
• Build and maintain client reporting dashboards and performance reports.
• Support or lead client communications and performance reviews, depending on experience level.
• Collaborate with digital specialists and account management teams to deliver integrated marketing strategies.
• Contribute to client retention and account growth through excellent service and campaign performance.
• Utilise automation, scripts, bulk uploads and platform tools to improve efficiency and scalability.

• Hybrid working model - 3 days in the office 2 remote
• Competitive salary based on experience
• Clear progression opportunities
• Ongoing training and professional development
• Collaborative and supportive team culture
• Exposure to a diverse range of exciting client accounts
• Pension scheme and enhanced benefits package
• Regular team events and social activities

• Hybrid working model - 3 days in the office 2 remote
• Competitive salary based on experience
• Clear progression opportunities
• Ongoing training and professional development
• Collaborative and supportive team culture
• Exposure to a diverse range of exciting client accounts
• Pension scheme and enhanced benefits package
• Regular team events and social activities