Area Sales Manager (MHE)

AR870 – Area Sales Manager (MHE)

Location: Birmingham

Salary: £35,000 – £42,000 + Commission (OTE £90,000)

Overview:

First Military Recruitment are currently searching for a Area Sales Manager on behalf of one of our clients.

The primary function of this role is to drive sales performance across the territory through the sale of forklift trucks and associated products and services to both existing and new customers. The role focuses on delivering agreed sales volumes, mix, and quality while promoting a high standard of customer experience.

Duties and Responsibilities:

• Deliver overall sales volume, mix, and quality across Contact Hire, Cash / Lease, System II, Buyback-Rehire, and other forktruck products and services, meeting or exceeding agreed budgets and plans.
• Maintain strong market awareness and ensure the company is presented to all target accounts and included in proposal and tender opportunities.
• Work proactively with Key Accounts, Telesales, and Short-Term Rental teams to identify and circulate sales opportunities.
• Develop and maintain customer and prospect contact plans to secure appointments, surveys, and quotations that drive sales performance.
• Carry out prospecting, promotional, and other agreed tactical sales activities.
• Produce high-quality proposals and quotations using customer-focused and innovative solutions.
• Effectively follow up on all proposals and quotations.
• Deliver a consistently high standard of customer experience.
• Maintain accurate and high-quality sales administration, including order processing, customer information management, and reporting.
• Respond to all sales leads and customer issues with professionalism and urgency.
• Actively seek customer feedback and use it to improve both business processes and personal performance.
• Support and contribute to team-based initiatives to improve overall sales and business performance.
• Interact with customers and colleagues in line with company culture and values.
• Carry out any other reasonable duties within the scope of the role.

Skills and Qualifications:

• Proven track record in personal selling and achieving or exceeding sales targets.
• Strong interpersonal, influencing, and presentation skills.
• Naturally customer-focused with a strong service orientation.
• Commercially aware with a strong focus on profitability.
• High standards of administration and record keeping.
• Proactive team player who works collaboratively with colleagues across the business.
• High energy and positive attitude with a ‘can-do’ approach.
• Action-oriented and self-motivated.
• Competent PC skills or the ability to quickly develop them.

Location: Birmingham

Salary: £35,000 – £42,000 + Commission (OTE £90,000)