Senior Marketing Manager

Senior Marketing Manager

Location:  UK (Hybrid - Birmingham / London base with travel as required) 

Contract Type:  Full-time, Permanent

The Medinet Group is a leading independent healthcare provider operating across the UK and Ireland, with over 20 years' experience supporting the NHS and delivering high-quality elective care services. Having partnered with more than 100 NHS Trusts and treated over 2 million patients, we have built a reputation for clinical excellence, operational agility and trusted delivery. 

We provide acute clinical support within NHS Trusts, expand access through community-based outpatient services and modular facilities, and deliver innovative virtual mental health assessment services. As part of our next phase of growth, we are scaling our direct-to-patient (B2C) capability and expanding into private healthcare markets across the UK and Ireland - creating new opportunities to strengthen brand presence, improve patient access and accelerate commercial growth. 

Our ambition is bold: to treat 1 million patients annually by providing faster access to care. To achieve this, we are investing in digital innovation, data-led decision making and strengthened commercial capability across the Group. 

Role Overview

We are seeking a commercially astute and strategically driven Senior Marketing Manager to lead the development and execution of integrated marketing strategy across our growing contract portfolio. 

This is a high-impact corporate role responsible for shaping and delivering data-led digital campaigns across both B2B and B2C audiences, supporting NHS partnerships while building and scaling our direct-to-patient and private healthcare presence across the UK and Ireland. 

Reporting into senior leadership, the role will play a critical part in strengthening brand positioning, driving measurable commercial growth and embedding a performance-focused marketing function aligned to operational delivery and long-term strategic ambition. 

Key Responsibilities

Marketing Strategy & Commercial Alignment

• Develop and deliver a comprehensive marketing strategy aligned to corporate growth objectives. 
• Translate commercial priorities into targeted B2B (NHS, commissioners, partners) and B2C (direct-to-patient and private healthcare) campaigns. 
• Act as a strategic partner to senior leadership, providing insight, reporting and performance recommendations. 
• Identify opportunities for service-line growth, market expansion and brand differentiation. 

Digital Performance & Growth

• Drive measurable growth across digital channels, optimising website performance, paid media and CRM activity to increase high-quality enquiries and conversions. 
• Build and scale B2C acquisition campaigns to support private healthcare and direct-to-patient growth. 
• Deliver high-impact B2B marketing initiatives aligned to contract portfolios and NHS partnerships. 
• Embed a culture of continuous improvement through structured testing and optimisation to maximise conversion rates and user experience. 
• Own and optimise marketing budgets with clear ROI accountability, reducing cost-per-acquisition while scaling performance. 

Brand & Market Positioning

• Strengthen The Medinet Group brand across corporate, NHS and consumer audiences. 
• Develop compelling value propositions tailored to both commissioning stakeholders and patient audiences. 
• Lead the development of campaign assets, thought leadership, case studies and service collateral. 
• Support service launches, contract mobilisations and private market expansion activity. 
• Ensure brand consistency and regulatory compliance across all communications. 

Data, Insight & Reporting

• Develop clear marketing performance dashboards aligned to commercial KPIs. 
• Translate data into actionable insight to inform strategic decisions. 
• Provide structured reporting into leadership reviews and planning cycles. 
• Support commercial forecasting through marketing analytics and pipeline visibility. 

Stakeholder & Agency Leadership

• Lead relationships with external digital agencies, media partners and creative suppliers. 
• Define KPIs, governance frameworks and delivery standards. 
• Work cross-functionally with operations, finance and clinical leadership to ensure marketing aligns with service capacity and mobilisation timelines. 
• Provide leadership and structure as the marketing function evolves and scales. 

Person Specification

Essential

• Significant experience in a Senior Marketing Manager or equivalent strategic marketing leadership role. 
• Proven success delivering high-performance digital marketing campaigns with measurable ROI. 
• Experience operating across both B2B and B2C marketing environments. 
• Demonstrable experience building or scaling B2C capability within an established organisation. 
• Strong expertise in digital performance marketing, CRM and marketing automation. 
• Commercially astute with experience managing and optimising substantial marketing budgets. 
• Advanced analytical capability with the ability to translate insight into growth strategy. 
• Strong stakeholder engagement and influencing skills at senior level. 

Desirable

• Experience within healthcare or other regulated sectors. 
• CIM qualification or equivalent professional accreditation. 
• Experience supporting service launches or private healthcare growth. 
• Understanding of NHS stakeholder environments. 

What We Offer

• Hybrid working model (up to 2 days remote following probation). 
• 25 days annual leave plus bank holidays. 
• Company pension scheme. 
• Employee Assistance Programme (EAP). 
• Cycle to Work scheme and additional employee benefits. 
• The opportunity to shape and scale marketing within a growing, purpose-driven healthcare organisation. 

Why Join Us?

This is a rare opportunity to build and scale a high-impact marketing function at a pivotal stage of organisational growth. You will play a central role in expanding our B2C capability, strengthening our private healthcare presence, and driving measurable commercial performance - while contributing to meaningful improvements in patient access to care across the UK and Ireland.