Assistant Store Manager - Birmingham

Charles Tyrwhitt
Birmingham

The Role

We're on the lookout for an Assistant Store Manager to be responsible for driving sales and KPI performance, delivering exceptional customer service, leading and developing the store team, and supporting the overall commercial and operational success of the store.

What you will be doing

The Assistant Manager role is a key function in the store's leadership structure, and the main objective is to influence and exceed sales targets, maximise KPI goals, ensure excellent customer service experience, and drive the operational metrics of the store. You'll lead and work alongside the sales team to identify and exceed sales opportunities and targets, whilst recognising and coaching great performance. You will also build lasting relationships and connections with customers, manage customer appointments (including corporate clients and wedding parties), and manage customer feedback with the Store Manager.

Strong selling skills and product knowledge is key in how we deliver a high level of customer service, so the Assistant Manager will train the team on CT's service and selling standards and will encourage the sales team to utilise all store and business training tools, which include commercial reports, VM directives and courses on the Tyrwhitt Academy, so that all colleagues can be the best that they can be. The Assistant Manager will influence a great culture within the store team, ensuring a professional and enjoyable store atmosphere for both the sales team and customers, with a solution-led approach.

Aside from these responsibilities, the Assistant Manager will support the Store Manager in reporting and analysing data, operational and stock responsibilities, managing and minimising controllable costs, staff recruitment and retention, colleague engagement and HR, Health and Safety, and compliance.

What we are looking for

How we do our work is important to us at CT and anyone who joins us will feel aligned with our 3 BE’s: “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.

As a creative and entrepreneurial business, we believe that being together helps create a collaborative environment and is key to our success. Our Tyrwhitteers are the drivers of change, so we’re looking for hard working people with a pro-active approach to their work.

Required Skills and Experience

Previous retail management experience

Proven ability to lead, inspire and motivate others to achieve and work to very high standards

Coaching and leadership skills

Highly commercial with strong analytical skills

Stock management and loss prevention experience

Knowledge of understanding systems with a good understanding of Microsoft Office

Strong relationship building skills and stakeholder/customer management

What you can expect from us:

As well as all the core benefits, UK Retail colleagues also get the following:

Excellent bonus scheme - bonuses are paid quarterly when your store hits target. Teamwork makes the dream work – and fills the pockets too!

Uniform – retail colleagues are entitled to a uniform allowance which is refreshed every 6 months.

We will help you get to work too! We have a great cycle to work scheme, relocation packages to support career development and we offer season ticket loans to those based in London stores.

We are serious about having fun at work. Each store has a fun fund to ensure parties, treats, social activities and team building events happen regularly.

The Tyrwhitt Academy will take care of your professional development. Our training supports you with product knowledge, customer service and other training needs. We also have a number of apprenticeship level qualifications open to store colleagues that you can work through whilst still earning your full wage.

Who we are

Once upon a shirt, Nicholas Charles Tyrwhitt Wheeler (whilst studying Geography at Bristol University – we might add) had the notion that he could make a better shirt at better value than anyone else in the world! He believed that all men; no matter their shape or size, where they may be in the world or indeed their budget; should be able to own a Jermyn Street quality shirt. A proper shirt. A CT shirt. That was over 3 decades ago and whilst Charles Tyrwhitt (it rhymes with spirit by the way) is still famous for proper shirts, these days we are about so much more than collars and cuffs. Our purpose is to “make it easy for men to dress well”. We take care of a chap’s entire wardrobe, providing stylish solutions for every occasion. We make sure he gets what he wants, when and how he wants it.

‘I am Proud and Free to be me!’

When it comes to our people, we really do “Give a shirt”.

Tyrwhitteers (our people) are a diverse, passionate and entrepreneurial bunch. We enjoy a fun, engaging and rewarding culture, where everyone is empowered by our 3 BE-liefs which are; “BE the BOSS”, “BE the CUSTOMER” and “BE the BEST”.

Posted 2026-06-03

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