eCommerce Manager
- Own and deliver online traffic, and conversion targets across assigned websites.
- Monitor and optimise KPIs with internal and external partners including:
- Conversion rate (CVR)
- Average order value (AOV)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Organic traffic growth
- Identify risks and opportunities through data analysis and market insight.
- Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.
- Lead the SEO strategy (technical, on-page, content and authority building).
- Oversee paid media activity in collaboration with external partners.
- Drive customer acquisition and retention initiatives across digital channels.
- Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
- Develop and manage a commercially aligned promotional and trading calendar.
- Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
- Ensure product launches, seasonal activity, and key campaigns are effectively executed online.
- Use performance data to refine promotional effectiveness and margin contribution.
- Oversee all non-product digital content to ensure consistency of brand voice and messaging.
- Develop high-performing landing pages to support lead generation and customer growth.
- Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.
- Provide regular performance updates and actionable recommendations to senior stakeholders.
- Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends.
- Embed a test-and-learn culture across digital activity.
- Act as the primary marketing owner of the online estate.
- Collaborate closely with:
- IT / Wider Digital Team
- Marketing
- Product & Pricing
- Supply Chain
- Sales & Store Operations
- Influence stakeholders through data-driven insight and commercial reasoning.
- Ensure digital activity supports broader business and network objectives.
- Bachelor's degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
- 5+ years' experience in eCommerce, digital marketing, or online trading.
- Demonstrated ownership of online performance metrics or revenue targets.
- Strong understanding of:
- SEO strategy
- Paid media performance
- UX optimisation
- Digital merchandising
- Promotional trading strategy
- High level of commercial acumen and analytical capability.
- Proficiency in Google Analytics (or equivalent), SEO tools, CMS platforms, and reporting dashboards.
- Strong project management and stakeholder engagement skills.
- Multi-site or multi-brand eCommerce management.
- Automotive, aftermarket, or retail sector experience.
- Experience managing both B2C and B2B / trade digital journeys.
- Experience working within a complex or matrix organisation.
- Commercial ownership mindset
- Strategic thinking with operational execution capability
- Data-driven decision-making
- Strong cross-functional collaboration and influence
- Customer-centric approach
- Results-focused and accountable
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