Retail Sales Advisor

The Swatch Group (UK) Limited
Birmingham

Sales
  • Greet and serve all customers providing a friendly service and delivering a full and memorable experience.
  • Ensure familiarity with the product range, past and present, so that customers can be provided with as much detail as necessary.
  • Ensure good knowledge of all functions of watches and other products.
  • Provide reliable information to customers in all matters relating to sales and customer service.
  • Help display merchandise as directed.
  • Contribute to the store reaching its monthly, quarterly and annual sales targets.
  • Deliver exceptional customer service to every customer, every time. Whether by email, over the phone, or in person in the Store.

Security

  • Assist in controlling shrinkage by attentive action on the shop floor, merchandise handling, accident prevention and careful operation of the till and administration policies and procedures.
  • Maintain/build a general awareness of products and security hot spots.
  • Follow Company policy and procedures for opening/closing the store.
  • Maintain correct processing of all deliveries.

Cash Handling/Payment Transactions

  • All transactions to be handled in a responsible and secure way.
  • Till functions, cashing up, payments and general duties.
  • Dealing with, and handling of, cash, credits cards and international currency.

Care of the Store

  • Ensure the store is kept clean and presentable at all times.
  • Back of house and shop floor are both just as important.
  • Health and Safety aware.
  • Good Visual Merchandising standards.

Communication

  • Adhere to company policies and regulations.
  • Attend briefing sessions as directed by your line manager.
  • Present and conduct yourself in a professional manner to both customers and colleagues, ensuring all communication is clear.
  • Be familiar with international customers customs and culture.

Product Knowledge

  • Attend regular training days.
  • Take responsibility, and be self-motivated and pro-active, to understand all new products and apply training and instructions.
  • Be able to deliver good product knowledge to our customers.

Other

  • To undertake all duties and responsibilities which may fall within the remit of such a post under the direction of your line manager.

Profile

Essential

  • Positive and outgoing with the ability to naturally converse with customers
  • Passionate about providing exceptional customer service, committed to understanding a customer’s needs/expectations with a strong desire to exceed them
  • Adaptable with the ability to build strong working relationships within small teams
  • Excited to learn about Swatch products and gain a technical understanding of our ranges

Preferred

  • Have experience within retail and/or fashion accessories
  • Be accommodating to shifts, longer trading hours and staying late for events etc.
  • Have experience dealing with international customers
  • Ability to communicate in multiple languages
  • Commercial focus with a desire to exceed KPIs
Posted 2026-06-05

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