Area Sales Manager

BMS Performance
Birmingham

Technical Sales Area Sales Manager

  • Area sales role selling a wide range of lighting products
  • Working with contractors, installers and electrical wholesale partners
  • British manufacturer, established over 50 years ago
  • Uncapped commission
  • Supportive, friendly working environment with excellent workforce stability

Area Sales Manager

The Purpose of the Role of Area Sales Manager - Lighting: Outstanding opportunity for an Area Sales Manager to manage a high performing, well established sales territory across the West Midlands selling a huge range of lighting products used across many sectors including education, industrial, healthcare, residential and commercial property. The range includes downlights, LED panels, LED batons & linear fittings, LED flood & street lighting, emergency lighting and much more. With all sales going through an established electrical wholesaler network the successful candidate will be spending time with decision makers like branch managers and sales to obtain leads for new lighting projects within the area. A key focus of the role is to win projects with electrical and lighting contractors. Full back up is provided with a highly experienced team of Lighting Engineers and Designers.

The Company Recruiting for Area Sales Manager - Lighting: Our client is a well-known name in the lighting and electrical sector. As one of the UKs largest manufacturers, established over 50 years ago, they invest heavily in design and product development, manufacturing systems and quality, ensuring customer satisfaction and superb product availability. They offer a friendly and supportive working environment, where loyalty is important, leading to excellent employee retention and stability.

For the position of Area Sales Manager - Lighting, we are looking for individuals who meet the following criteria:

  • Ideally selling lighting to contractors, used to a project led sales process
  • Selling electrical / building services products to contractors and installers
  • Candidates who come from an electrical wholesale background will also be considered
  • Driving licence

Benefits of Area Sales Manager - Lighting:

·£50,000 - £60,000 base salary DOE, plus uncapped commission

· Wide choice of company car

·25 days annual leave + Bank Holidays

Candidate Location for the Role of Area Sales Manager - Lighting: Walsall, Dudley, Birmingham, Wolverhampton, Worcester, Coventry, Leicester

Posted 2026-02-03

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