Sales Development Representative

OASIS Group
Birmingham

The Role

The Sales Development Representative is the commercial engine at the frontline of market activation. In this inside sales role, you combine multichannel lead generation with targeted customer contact, delivering direct impact on revenue growth, pipeline development and strategic customer acquisition. You independently activate and close commercial opportunities within the smaller customer segment, while ensuring a constant flow of high-quality leads. You qualify these leads and convert them into sales appointments for Sales Consultants and Business Development Managers, strengthening the broader sales funnel.

Key Responsibilities

· Generate and qualify leads via telephone, email, LinkedIn, and campaigns to ensure a predictable inflow of high-quality leads, in

line with agreed targets.

· Fill and accelerate the sales funnel by promptly following up on commercial triggers and converting leads into sales meetings for

BDMs.

· Deliver revenue by independently prospecting & closing deals within the smaller customer segment and incoming leads so

consistently contributing to revenue objectives.

· Position OASIS as a strategic partner in physical storage and digital solutions from the first customer interaction.

· Record and report sales data in Salesforce to ensure follow-up, forecasting, and pipeline quality.

· Collaborate with Marketing to maximise the impact of campaigns, lead nurturing, and events, increasing the conversion of

marketing-qualified leads.

· Continuously improve by feeding back insights from customer conversations and market developments, and by constantly

optimising the commercial approach.

Skills

· Commercial mindset – identifies opportunities and knows how to convert them into concrete next steps.

· Proactive – initiates contact, thinks ahead, and proposes improvements.

· Curious and eager to learn – asks the right questions and wants to truly understand the market.

· Goal‑oriented and persistent – stays focused on activity and conversion, even when facing resistance.

· Systematic and structured – works accurately, follows up on leads, and monitors progress in the CRM.

· Strong communicator – clear, friendly, and persuasive in conversation and writing.

· Team player – collaborates constructively with Sales Consultants, BDMs and Marketing.

· Digitally proficient – comfortable with CRM, LinkedIn, email tools, and sales automation.

· Flexible – easily switches between tasks and remains effective under pressure.

Qualifications

· Higher professional education level, preferably in commercial economics, communications, or a similar field.

· Demonstrable depth of experience in a commercial role, preferably in a B2B services environment.

· Demonstrable experience with lead generation, telephone acquisition, and digital campaigns.

· Experience with CRM systems (such as Salesforce), LinkedIn, and email tools.

· Excellent communication skills, both spoken and written.

Posted 2026-03-16

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