Marketing, Sales And Advertising Directors N.e.c

Sales and Marketing Executive

Salary - £30,000 - £32,000

Location – Birmingham (Onsite)

Role Overview

This is a hands-on marketing role that works closely with the UK Sales Team while acting as an extension of the Group Marketing Department. Although the core marketing strategy, campaigns, and materials are developed centrally, the successful candidate will be responsible for adapting, implementing, and executing these initiatives within the UK market.

The role also focuses on developing digital marketing activities, supporting lead generation, and contributing to business development efforts aimed at expanding the company's presence and customer base in the UK.

The responsibilities outlined below provide an overview of the position. The company reserves the right to assign additional duties that are consistent with the role and business requirements.

Key Responsibilities

Marketing Execution

Adapt and implement marketing campaigns, content, and promotional materials developed by the Group Marketing Team for the UK market.

Ensure all marketing activities align with company branding and strategic objectives.

Sales Support

Provide day-to-day marketing support to the UK Sales Team.

Develop and maintain customer-facing materials including presentations, brochures, case studies, product information, and sales collateral.

Assist in creating tailored marketing materials to support customer meetings and sales opportunities.

Digital Marketing

Manage and develop UK social media channels.

Maintain and update website content to ensure accuracy and relevance.

Support SEO initiatives to improve online visibility and website performance.

Contribute to digital lead-generation activities and marketing automation initiatives.

Business Development Support

Research and identify prospective customers and target accounts.

Monitor key industry sectors and market opportunities.

Support outreach and lead-generation activities to help grow the UK customer base.

Market Intelligence

Conduct market and competitor research to identify industry trends, customer requirements, and competitive positioning.

Provide insights that support sales strategies and customer engagement.

Content Development and Localisation

Adapt and localise group marketing content for UK audiences.

Ensure all communications are clear, accurate, engaging, and consistent with brand guidelines.

Events and Exhibitions

Support the planning and delivery of UK exhibitions, seminars, customer events, and industry trade shows.

Coordinate event logistics, promotional materials, and marketing support activities.

Internal Collaboration

Build and maintain strong working relationships with the Group Marketing Team.

Ensure alignment with company-wide messaging, campaigns, and marketing initiatives.

Reporting and Analysis

Monitor and report on UK marketing activities, campaign performance, digital engagement, and lead-generation results.

Provide regular updates and recommendations to management.

Skills, Experience and Person Specification

The ideal candidate will demonstrate:

Previous experience in a hands-on marketing role, preferably within a technical, engineering, manufacturing, or industrial environment.

Strong digital marketing knowledge, including social media management, website content management, and basic SEO principles.

Excellent copywriting, editing, and content adaptation skills.

Strong interpersonal and communication abilities, with confidence working across UK and international teams.

Excellent organisational skills and the ability to manage multiple priorities effectively.

The ability to understand technical products and translate complex information into clear, compelling marketing messages.

A proactive, flexible, and creative approach to problem-solving.

Willingness to support occasional customer visits, exhibitions, and marketing events across the UK