Assistant Manager - Acocks Green

BoyleSports
Birmingham

Role Profile
Job Title:
Assistant Manager
Function/Department: Retail
Reporting To: Shop Manager
Location: Acocks Green, Birmingham

Role Purpose and Key Responsibilities:

Role Purpose

You will be responsible and accountable for the shop and the team in the absence of the Shop Manager such as operating and running the Shop and managing the Shop team effectively. The day to day of the role will be to assist the Shop Manager and team with the smooth running of the store ensuring high standards are maintained throughout the day whilst accepting and paying out bets and delivering excellent customer service. The role encompasses the duty of opening and closing the business and in the absence of the Shop Manager you will be responsible to manage the operations of the shop.

Key Responsibilities

• Support the Shop Manager with the day-to-day running of the shop and the shop team.

• In the absence of the Shop Manager, lead from the front in managing the operation and

running of the Shop and the Shop team, including being responsible for:

o Opening and closing the shop

o Managing and guiding the Shop Team

o Cash management procedures

o Managing and utilizing the company Time and Attendance system whilst ensuring

adherence from the Shop Team with using the system

• Leading by example and drive your team to keep and maintain shop presentation

standards.

• Be a clear communicator by actively encouraging your colleagues to share ideas on how

things can be improved and done better.

• Stay focused on the results of the Shop to help identify opportunities with the ability to

get your team working to high standards together.

• Responsible for providing outstanding customer experience for customers.

• Educating and guiding your team to be able to deliver excellent customer service

• Accept bets as per procedure, accurately taking and processing customer bets through

multiple channels which include but are not limited to betting terminals and in shop

transactions through the EPOS System in timely manner.

• To act as a Brand Ambassador including introducing customers to the multi-channel/digital

journey.

• Ensure the Shop adheres to all operational procedures, including cash management and

security procedures.

• Adhere to Social Responsibility duties.

Knowledge, Skills and Experience

Essential Skills and Experience

• Ability to confidently lead a team and inspire others

• Ability to build excellent working relationships with colleagues

• Operate with trust and integrity and be an excellent role model for others

• Excellent communicator with the ability to provide clear guidance and feedback to others

(team members and customers)

• Be adaptable to different situations with the ability to lead from the front in bringing new

ideas forward

• Ability to problem solve and think creatively

• Energy and drive to constantly develop yourself and others

• Customer service focused

• An enthusiastic people person

• A keen interest in Sporting industry/events and being confident to build rapport and

relationships with customers

• Ambitious and driven to progress within the company

• To promote the company brand and be results focused get your team working to a high

standard together

Desirable Skills and Experience

• 1 year Assistant Manager/Supervisor Retail experience.

• Industry experience is welcomed but not essential as full training provided to expand your

knowledge base on all things sport and betting related

Posted 2026-04-28

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