Head of Field Sales (UK & Ireland)

About us:

At Hozelock, we’ve been helping people nurture their gardens for generations. From innovative watering solutions to trusted gardening tools, our products are designed to make growing easier, more enjoyable, and more sustainable. But behind every great product is a great team. We’re a company that values curiosity, craftsmanship and collaboration, where ideas are encouraged, expertise is shared, and people are empowered to make a real impact. If you’re passionate about quality, innovation and being part of a business with a proud heritage and an exciting future, Hozelock could be the place for you.

Job purpose:

Hozelock are currently recruiting for a National Sales Manager, who will lead and develop Hozelock’s UK and Ireland field sales operation, driving revenue growth and delivering against agreed commercial targets.

This role is responsible for managing, coaching and motivating a high-performing sales team, ensuring consistent execution of sales strategy, strong customer relationships, and alignment with wider business objectives.

In addition to team leadership, the role will take direct accountability for key National Garden Centre accounts, overseeing strategic account management, commercial negotiations, and the delivery of annual trading plans and budgets.

The successful candidate will play a critical role in shaping sales performance, strengthening customer partnerships, and ensuring the business continues to deliver exceptional service and sustainable growth across the market.

Duties & Responsibilities:

Build and maintain strong, profitable relationships with customers across your region


Develop a strong knowledge of Hozelock products and market activity


Identify and drive opportunities to grow sales within accounts and the wider region


Ensure high standards of customer service, professionalism, and account management


Manage forecasting and promotional planning to support business performance


Complete all reporting, account planning, and administrative tasks accurately and on time


Work within agreed budgets and follow company procedures and compliance requirements


Lead, coach, and develop a high-performing field sales team


Set clear objectives and monitor team performance to ensure targets are met


Motivate and support team members to maximise individual and team performance


Manage all aspects of people leadership, including performance management and development


Provide guidance, training, and support to ensure consistent standards across the team


Ensure effective communication between the sales team and wider business functions


Attend trade shows, customer events, and industry networking opportunities


Support wider team activity, including covering other territories where required


Comply with all Health & Safety policies and responsibilities

What are we looking for?

Demonstrates strong drive and determination to achieve and exceed targets


A confident and persuasive communicator, able to influence both internal and external stakeholders


Creative and strategic thinker, capable of developing initiatives to drive business growth at both regional and national level


Able to constructively challenge decisions while presenting well-reasoned alternative solutions


Collaborative and supportive leader, able to motivate and develop team members to achieve shared objectives


Excellent organisational and time management skills, with the ability to prioritise effectively


Self-motivated, with the ability to work independently and lead by example


Commercially aware, with the ability to consider wider business needs when making decisions


Proven experience in territory or account management


Previous management or leadership experience, with a track record of coaching and developing high-performing teams


Strong account management, sales, and negotiation skills


Proficient in Microsoft Office packages, particularly Excel and PowerPoint


Experience within the Garden Centre or a related sector (desirable)

What do we offer?

Company car


Annual bonus scheme


Life assurance (x4 annual salary)


Health Cash Plan (Bronze cover)


Additional annual leave for long service


Employee Assistance Programme


Bike2Work scheme


Staff shop (discounted)


Discounted benefits hub


Free onsite parking


EV salary sacrifice scheme

Hozelock is proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to providing an inclusive recruitment process. If you require any reasonable adjustments, please let us know