Casual Sales Assistant

Sports Direct
Birmingham


At Sports Direct, part of Frasers Group, we don’t just offer jobs, we offer opportunities. Whether you’re looking to start a career in retail or earn extra income with flexible work, there’s a role for you. With a large and growing store network and ambitious plans for the future, we’re continuing to change the game in retail.

Why Join Us

  • Competitive hourly rate + sales commission
  • Flexible working hours to fit around your lifestyle
  • Monthly group rewards and recognition
  • Uniform discount and 20% discount across Frasers Group brands
  • Discounted gym membership
  • Career development opportunities, including nationally recognised

    qualifications

    and internal training programmes
  • A fast-paced, supportive team environment

Pay rates and benefits may vary depending on age and location.

Job Description



As a Casual Sales Assistant, you’ll play a key role in delivering a high-energy, customer-focused experience on every shift. You’ll support customers on the shop floor, maintain excellent store standards, and contribute to driving sales performance all while developing valuable retail skills in a fast-moving environment.

Sales & Customer Service

  • Engage with every customer to deliver outstanding service
  • Use product knowledge to provide tailored recommendations
  • Actively contribute to achieving and exceeding store targets

Visual Merchandising & Standards

  • Maintain store presentation through stock replenishment and organisation
  • Support visual merchandising standards in line with the Sports Direct brand

Operational Support

  • Assist with deliveries and stock processing
  • Ensure pricing is accurate and up to date
  • Support stock counts and inventory accuracy

Qualifications

  • Customer-focused with a passion for retail
  • Confident, friendly, and a strong communicator
  • Flexible and adaptable to business needs
  • Driven to achieve goals and contribute to team success
  • Proud to represent the Sports Direct brand and values
  • Available to work a range of shifts, including evenings, weekends, and holidays

 

Your Development

From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Team Leader programmes and nationally recognised

qualifications

, supporting your growth within Sports Direct and the wider Frasers Group.

Additional Information



Our Values

  • Think Without Limits  – Move fast, be bold, and bring the team with you
  • Own It and Back Yourself  – Take responsibility, master the basics, and drive results
  • Be Relevant  – Stay connected to our people, our partners, and the planet

Due to high levels of interest, vacancies may close early. We recommend applying as soon as possible.

Posted 2026-04-15

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