Business Development Manager

adi Group
Bournville, West Midlands
adi Electrical Business Development Manager
Location – Based in or covering the Northwest or Midlands region, with the ability and willingness to travel across both regions where necessary.
About the Role
We are looking for a high performing Business Development Manager to drive growth and expand the reach of adi Electrical.
This is a pivotal role focused on winning new business, developing strategic client relationships, and increasing revenue across key industrial sectors. You’ll work closely with the Managing Director and wider Group teams to identify opportunities, convert leads, and deliver measurable commercial success.
Specifically, your key responsibilities will include:
* Delivering against revenue targets and conversion goals in line with strategic growth plans
* Building and nurturing long-term relationships with key clients across the industrial and manufacturing sectors
* Identifying, engaging, and securing new customers through proactive business development activity
* Conducting market research to identify trends, opportunities, and competitor activity
* Promoting adi Electricals full service offering to maximise cross-selling opportunities across the Group
* Managing the full sales cycle, from lead generation through to negotiation and contract award
* Converting quotations into orders while maintaining a strong and active sales pipeline
* Negotiating commercial terms to secure profitable and sustainable business agreements
* Collaborating with internal teams to ensure seamless project delivery and high levels of customer satisfaction
About you
We would like to hear from you if you have:
* Proven track record in business development within industrial and/or commercial sectors, selling electrical installation solutions
* Demonstrated success in winning new business and delivering revenue growth
* Strong commercial acumen with the ability to influence margins and profitability
* Ability to work both strategically and hands-on in a fast-paced environment
* Established network within manufacturing, industrial, or engineering sectors
* Excellent communication, negotiation, and relationship-building skills
* Full UK driving licence
The Benefits
* The adi Pit Stop – savings and discounts portal with Reward Gateway
* Healthcare cash plan
* 24/7 GP helpline including private electronic prescription service
* Enhanced Employee assistance programme
* Cycle to work scheme
* Employee referral bonus of £500 for every successful new employee
* Generous holiday allowance
* Celebration days
* Company-wide Christmas party for employees and partners
* Annual employee awards
* Long service awards
* Free workwear
The company
Find out more about adi - (url removed) organisations may call this role a New Business Manager, Technical Sales Manager, Business Development Executive or Technical Business Development Manager.
adi Group is fully committed to the principle of equal opportunity in employment and seeks to ensure that the careers of all employees are determined solely on merit and opportunity and that judgement of employees are free from the effects of bias and prejudice.
So, if you’re seeking your next challenge as a Business Development Manager, please apply via the button shown
Posted 2026-04-15

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