Lead Generator

adi Group
Bournville, West Midlands
adi Electrical Compliance Lead Generator
Location – Location is flexible, depending on your location within England.
About the Role
We’re looking for a proactive and motivated professional to join our dynamic sales team. As a Lead Generator, you’ll play a key role in securing quality leads and appointments with new blue-chip clients and cultivating long-term business relationships that fuel our continued growth.
Specifically, your key responsibilities will include:
* Proactively contact prospects via phone and email from our existing database, adapting scripts based on training and feedback.
* Generate new leads through additional channels such as referrals and partner companies.
* Follow up with prospects who have received marketing materials, to identify needs and spark meaningful conversations.
* Develop new business opportunities across the UK through a consultative, professional approach.
* Maintain accurate and detailed records of leads, appointments, and client interactions in our CRM.
* Provide administrative support to the sales team, helping ensure smooth operations and sustainable growth.
* Build and nurture long-term relationships with clients and prospects, leveraging testimonials and marketing materials to communicate our value proposition.
* Support the sales team in closing quotations and conducting virtual demonstrations of our interactive platform, showcasing its key features and benefits.
About you
We would like to hear from you if you have:
* Proven outbound lead generation, telesales or appointment-setting experience.
* Warm, engaging conversational style and strong communication skills (both written and verbal).
* Ability to effectively profile prospects through active listening and questioning.
* Skilled relationship builder and credible influencer, confident engaging with blue-chip clients.
* Consistent track record of meeting or exceeding KPIs and business targets.
* Resilient, solutions-focused, and able to handle objections professionally.
* Methodical, organised, and detail-oriented approach to work.
* Strong customer focus and commitment to delivering quality service.
The Benefits
* The adi Pit Stop – savings and discounts portal with Reward Gateway
* Healthcare cash plan
* 24/7 GP helpline including private electronic prescription service
* Enhanced Employee assistance programme
* Cycle to work scheme
* Employee referral bonus of £500 for every successful new employee
* Generous holiday allowance
* Celebration days
* Company-wide Christmas party for employees and partners
* Annual employee awards
* Long service awards
* Free workwear
The company
Find out more about adi - (url removed) organisations may call this role a Sales Development Representative, Appointment Setter or Sales Operations Associate.
adi Group is fully committed to the principle of equal opportunity in employment and seeks to ensure that the careers of all employees are determined solely on merit and opportunity and that judgement of employees are free from the effects of bias and prejudice.
So, if you’re seeking your next challenge as a Lead Generator, please apply via the button shown
Posted 2026-04-17

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