Marketing Campaigns Specialist

Marketing Campaign Specialist
Location: Birmingham (Hybrid)
Salary: Up to £45,000 per annum + benefits

About the Role
We are working on behalf of a growing and forward-thinking tech organisation seeking a Marketing Campaign Specialist to join their dynamic marketing team.
This is a fantastic opportunity for a data-driven marketer to play a key role in delivering impactful, multi-channel campaigns that drive engagement, lead generation, and measurable business growth.
You'll collaborate closely with teams across content, events, and paid media, helping to plan, execute, and optimise campaigns while leveraging insights to maximise performance and ROI.

Key Responsibilities

Plan and execute integrated marketing campaigns across email, social media, paid advertising, search, and events
Develop and manage segmented audience lists to deliver targeted and personalised campaigns
Use CRM platforms (e.g., HubSpot or similar) to manage leads, automate workflows, and track campaign performance
Manage and optimise paid advertising campaigns across platforms such as Google Ads and LinkedIn
Work alongside content teams to develop compelling messaging and campaign assets
Monitor campaign performance, analyse data, and continuously optimise for improved results
Track marketing spend and ensure campaigns deliver measurable returns
Work collaboratively with internal teams and external partners to deliver aligned campaign activity
Produce regular reports and insights to inform future campaign strategies
Assist in the promotion and delivery of marketing events as part of wider campaigns

About You

Minimum 3 years' experience in a marketing or campaign-focused role (ideally B2B)
Strong experience managing multi-channel marketing campaigns
Hands-on experience with CRM systems and marketing automation tools (HubSpot experience highly desirable)
Proven ability to manage paid media campaigns across platforms such as Google and LinkedIn
Highly analytical and data-driven, with experience measuring and optimising performance
Strong understanding of audience segmentation and targeting strategies
Excellent communication and stakeholder management skills
Comfortable working in a fast-paced environment and managing multiple projects simultaneously

Desirable

Experience within technology, IT, or telecoms sectors
Relevant marketing qualifications (e.g., CIM, IDM, or equivalent)
Certifications in platforms such as HubSpot, Google Ads, or LinkedIn Ads