Content Designer

Paddy Power
Birmingham

About the job you're considering: As a Content Designer, you will play a pivotal role in creating clear, user-centred content for our public sector client. You will also have the opportunity to work for other clients in government and the private sector. You will collaborate with multidisciplinary teams to design and deliver content that is accessible, understandable, and aligned with the Government Digital Service (GDS) standards. Your work will span various projects within the UK Government, requiring a strong understanding of agile methodologies and the ability to work in a fast-paced, iterative environment. These are important and challenging roles within the Experience Design Team. You will not only shape meaningful services that impact millions, but also grow as a practitioner - deepening your expertise through diverse and stretching challenges, new and varied opportunities, and access to a vibrant community of experienced professionals. Hybrid working: The places that you work from day to day will vary according to your role, your needs, and those of the business; it will be a blend of Company offices, client sites, and your home. You will be unable to work at home 100% of the time and will be expected to work from a Capgemini office a minimum of 2-days a week, and willing to travel as required by the role. To be considered candidates must be based in the UK and have existing permission to work in the UK. Sponsorship will not be provided. If you are successfully offered this position, you will go through a series of pre-employment checks, including: identity, nationality (single or dual) or immigration status, employment history going back 3 continuous years, and unspent criminal record check (known as Disclosure and Barring Service). Your role: The services we co-create are often complex and high-impact – the solutions may not be obvious, and the content landscape can be ambiguous. We’re looking for individuals who can bring clarity where there is uncertainty, and who can shape content that empowers users and supports service transformation. You will be expected to design and deliver clear, accessible, and user-centred content across digital and offline channels. You’ll use evidence-based approaches to craft content that meets user needs and aligns with GDS standards. You’ll work closely with user researchers, service designers, and interaction designers to ensure content is seamlessly integrated into the overall user experience. You’ll apply a wide range of skills – from developing content strategies and writing for accessibility, to facilitating workshops, presenting to stakeholders, and iterating based on feedback and data. You’ll be confident in using insights to inform decisions, and in navigating complex policy or technical subject matter to produce content that is simple and effective. You’ll also be expected to contribute to the wider design community – mentoring others, sharing best practices, and helping to shape the future of content design across Capgemini. You’ll thrive in a fast-paced, agile environment, and be comfortable working across organisational and technical boundaries to deliver impactful services. Your skills and experience:

  • Demonstrable experience of working as a content designer on complex, user centred design projects from initial concept to final implementation
  • Experience of designing content for government or public services
  • Strong knowledge of the GOV.UK service standard
  • The ability to develop and manage content that is user-focused, clear, and concise across for digital and offline channels.
  • Experience of working closely with user researchers and other design disciplines to understand user needs and ensure content meets those needs.
  • Ability to collaborate with service and interaction designers to ensure content is seamlessly integrated into the overall user experience.
  • Experience of using data driven insights to inform content design choices
  • Experience of creating accessible and inclusive services.
  • Participate in agile ceremonies, contribute to sprint planning, and adapt to iterative feedback.
  • Engage with stakeholders to gather requirements, present content solutions, and incorporate feedback.
  • Develop content strategies that align with project goals and user needs.
  • Ensure all content is accurate, up-to-date, and adheres to GDS standards.
  • Experience representing design decisions for quality assurance at different stages of the design journey.
Desirable:
  • Experience of leading design sessions and integrating diverse perspectives
  • Experience of prototyping and iterative design processes
  • Understand the strategic context of your work and how it aligns with broader project goals.
  • Experience of working in other sectors
  • Consultancy experience and demonstrable experience of opening-up new account spaces
  • Multi-disciplinary design skills set
Your security clearance: To be successfully appointed to this role, it is a requirement to be eligible for Security Check (SC) clearance. To obtain SC clearance, the successful applicant must have resided continuously within the United Kingdom for the last 5 years, along with other criteria and requirements. Throughout the recruitment process, you will be asked questions about your security clearance eligibility such as, but not limited to, country of residence and nationality. Disability confident employer: Capgemini is proud to be a Disability Confident Employer (Level 2) under the UK Government’s Disability Confident scheme. As part of our commitment to inclusive recruitment, we will offer an interview to all candidates who:
  • Declare they have a disability, and
  • Meet the minimum essential criteria for the role.
Please opt in during the application process. What does 'Get the Future You Want' mean for you: We realise a Total Reward package should be more than just compensation. At Capgemini we offer range of core and flexible benefits and have a Peer Recognition Portal called Applaud. You will be empowered to explore, innovate, and progress. You will benefit from Capgemini’s ‘learning for life’ mindset, meaning you will have countless training and development opportunities from thinktanks to hackathons, and access to 250,000 courses with numerous external certifications from AWS, Microsoft, Harvard ManageMentor, Cybersecurity qualifications and much more. Why you should consider Capgemini: Growing clients’ businesses while building a more sustainable, more inclusive future is a tough ask. But when you join Capgemini, you join a thriving company and become part of a diverse collective of free-thinkers, entrepreneurs and industry experts. A powerful source of energy that drives us all to find new ways technology can help us reimagine what’s possible. It’s why, together, we seek out opportunities that will transform the world’s leading businesses. And it’s how you’ll gain the experiences and connections you need to shape your future. By learning from each other every day, sharing knowledge and always pushing yourself to do better, you’ll build the skills you want. And you’ll use them to help our clients leverage technology to grow their business and give innovation that human touch the world needs. So, it might not always be easy, but making the world a better place rarely is. About Capgemini: Capgemini is a global business and technology transformation partner, helping organisations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2024 global revenues of €22.1 billion

Posted 2026-04-09

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