The Fairfield School of Business (FSB) is seeking a driven, commercially minded Sales and Marketing Coordinator to be based at our Digbeth campus. This is a pivotal role within the FSB marketing structure, with its primary purpose being to generate leads and support the conversion of those leads into enrolled students.
The Sales and Marketing Coordinator will work at the intersection of marketing and admissions activity, combining local brand-building and content creation with a focused, proactive approach to prospective student engagement. They will work closely with the campus admissions team to ensure that marketing effort translates into measurable recruitment outcomes, and will be accountable for the quality and consistency of local lead generation activity.
Responsibilities
Lead Generation & Student Recruitment
* Take primary responsibility for driving lead generation activity at campus level, ensuring a consistent and sufficient pipeline of prospective student enquiries.
* Develop and execute local marketing activity - including community outreach, business engagement, events, partnerships, and digital campaigns - with lead generation as the primary objective.
* Work proactively to identify and develop new channels and opportunities for generating prospective student interest in FSB programmes.
* Collaborate closely with the admissions team to maintain a clear understanding of lead quality, follow-up status, and conversion outcomes.
* Support admissions activity where appropriate, including attending open days, information events, and enrolment sessions to engage directly with prospective students.
* Monitor local lead data and conversion metrics, using insight to refine and improve local marketing and outreach activity over time.
Campus & Community Engagement
* Serve as the primary point of contact between the local campus and the central marketing team for day-to-day marketing needs.
* Build and maintain relationships with local employers, community organisations, schools, colleges, and other referral sources to generate a consistent flow of prospective student enquiries.
* Lead the FSB Business Partner Network at campus level, recruiting local businesses as partners and managing ongoing relationships to drive employee referrals and student discounts.
* Promote and oversee the local Refer a Friend scheme, encouraging current students to refer new prospects and ensuring referrals are tracked and rewards distributed accurately.
* Plan, organise, and deliver local on-campus and off-campus events - including open days, information evenings, and community engagement activities - designed to attract and convert prospective students.
* Recruit, train, and coordinate a team of student ambassadors to represent FSB and support recruitment activity on campus and in the local community.
Social Media & Content
* Create and manage content for the campus's social media channels, with a focus on producing high-quality, engaging content that reflects FSB's brand standards and supports student recruitment objectives.
* Develop content that showcases student life, campus culture, programme outcomes, and success stories to build credibility and attract prospective students.
* Work within the group social media strategy set by the central marketing team, ensuring local content is on-brand and aligned with wider campaign activity.
* Monitor social media performance at campus level and use data to inform content decisions and improve engagement.
Marketing Operations
* Regularly review and maintain campus signage and printed materials to ensure brand consistency and accuracy of information.
* Conduct local market research to identify trends, competitor activity, and new promotional opportunities within the campus catchment area.
* Identify and evaluate local advertising, sponsorship, and partnership opportunities, working with the central team to assess and implement where appropriate.
* Ensure all local marketing activity is implemented in line with the annual marketing events calendar and any group-wide campaign schedules.
* Provide regular updates and reporting to the Head Office Marketing Coordinator and Marketing Manager on local activity, lead volumes, and campaign performance.
Qualifications & Experience
* Bachelor's degree in Marketing, Business, Communications, or a related field.
* Previous experience in a sales, marketing or student recruitment role - experience in an education setting is desirable.
* A results-driven mindset with a genuine understanding of the link between marketing activity and commercial outcomes.
* Strong interpersonal and communication skills, with the ability to build relationships with a wide range of stakeholders including students, employers, and community partners.
* Creative and proactive, with the ability to generate ideas and take initiative without close supervision.
* Proficiency in social media management and content creation, with an eye for quality and brand consistency.
* Organised and detail-oriented, with good project management skills and the ability to manage multiple priorities simultaneously.
* Comfortable working with data - able to track, interpret, and act on lead generation and campaign performance metrics