Senior Marketing Executive
Working closely with a Senior Marketing Manager, you'll execute integrated B2B campaigns that drive lead and demand generation, build brand awareness, and support commercial growth across a diverse healthcare portfolio. This is not a strategic role, it's for a marketer who enjoys "doing" and making things happen.
You will:- Execute end to end (360°) B2B marketing campaigns across digital, email, social, paid media and events
- Own campaign delivery timelines and outputs, ensuring activity is delivered on time and within budget
- Develop engaging marketing copy and content, including blogs, landing pages, email campaigns, social posts and sales collateral
- Translate complex healthcare and technology topics into clear, compelling messaging
- Support lead and demand generation activity, working closely with sales and product teams
- Coordinate webinars, virtual and in person events including promotion and follow up
- Support the day to day management of digital channels (SEO, PPC, marketing automation, organic and paid social)
- Track and report on campaign performance, supporting continuous improvement
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