UK Sales Manager

Sales Manager – Fire Protection Systems

Multinational Technology Manufacturer

Salary: Up to £110,000 basic + Executive Package

Are you the kind of leader who sees the big picture and rolls up your sleeves to make it happen?

A multinational manufacturer at the forefront of engineered safety technologies is looking for a dynamic Commercial Head – Fire Protection Systems (EMEA) to propel its fire solutions portfolio to new heights.

This is a rare executive‑level opportunity for someone who combines deep fire‑market expertise with unstoppable commercial drive.

Your Mission

Lead the entire commercial agenda for a fire‑protection business that is scaling rapidly across EMEA. You’ll take ownership of strategy, team leadership, market development, and sales performance—ensuring the business becomes the preferred choice in specification‑led environments.

You’ll be the senior voice guiding markets through evolving fire codes, lifecycle compliance needs, and high‑stakes technical decisions.

You Will Drive

Regional Leadership

Shape and execute the EMEA growth strategy

Coach and elevate country and regional sales leaders

Build a unified, high‑performance culture across markets

Market Expansion

Identify high‑potential segments: industrial, energy, infrastructure, data centres

Strengthen relationships with consultants, fire contractors & AHJs

Position solutions at the Basis of Design stage in major projects

Sales Excellence

Oversee governance, forecasting & CRM adoption

Enhance specification win rates and value‑based pricing discipline

Champion lifecycle offerings and digital service expansion

Bring Your Expertise

You’ll thrive here if you have:

Strong senior leadership experience in fire protection, life‑safety, or regulated technical sectors

A credible track record securing specifications in high‑value B2B environments

A deep understanding of fire codes, compliance frameworks, and approval processes

High executive presence and the ability to influence at boardroom and site level

The confidence to lead transformation across culture, systems, and commercial models

Why Join?

You’ll be joining a global, purpose‑driven organisation investing heavily in innovation, people, and market expansion. You’ll be trusted to build the strategy, influence the technology roadmap, and shape the future of fire‑sector engagement across EMEA.

If you’re ready to lead, influence, and elevate a major fire‑systems portfolio, this role has your name on it.