Area Sales Manager

Area Sales Manager – North West & West Midlands
* Field Based Role
* Pumps & Rotating Equipment – Pumps, Valves, Seals, Motors, Drives, etc.
* Salary up to £55,000
* Car or Car Allowance provided
* Benefits include Pension (8% employer contribution), health plan, 25 days holiday, retail discounts, 5-10% Bonus
I’m working with a leading engineering business that’s looking to appoint an Area Sales Manager to cover the North West & West Midlands. This is an excellent opportunity for a technically minded sales professional with strong knowledge of pumps or rotating equipment to join a respected name in the sector.
About the Role
This is a customer-facing position that combines technical expertise with strategic sales development. You’ll take ownership of the North West and West Midlands territory, managing existing accounts while identifying and developing new opportunities.
You will:
* Provide technical sales support and expert advice on pump systems and related services.
* Maintain and strengthen long-term customer relationships across all levels.
* Develop new business through solution-based selling and proactive territory management.
* Prepare accurate, detailed quotations and follow up to successfully convert enquiries.
* Collaborate with internal teams to deliver efficient technical and commercial responses.
* Monitor market activity and competitor performance to guide sales strategy.
* Promote approved service partners and support growth across the UK network.
* Meet agreed targets and report on activity and performance monthly.
About You
The ideal candidate will be a technically confident salesperson with experience in the engineering or pump industry. You should be both commercially astute and hands-on in your approach.
* Background in engineering or industrial equipment sales.
* Strong pump knowledge, ideally centrifugal or fluid handling systems.
* Excellent communication skills with the ability to simplify technical detail.
* Highly organised with strong territory management skills.
* Full UK driving licence and the right to work in the UK.
* Professional in approach, with integrity and persistence.
* Confident using Microsoft Office and CRM tools.
The Package
* Basic Salary up to £55k
* 8% pension contribution (employer)
* Company car or car allowance
* 25 days holiday + bank holidays
* Health and retail benefits
* Uniform and equipment provided
* 5-10% Bonus
If you’re an experienced technical sales professional who thrives on building long-term relationships and developing business in a hands-on, field-based role, this could be an ideal next step.
To apply, please send your CV or contact me directly for a confidential conversation