Sales Business Manager, Spine - West Midlands
Sales Business Manager, Spine
Location: West Midlands
Are you an experienced surgical sales professional ready to represent one of the most respected names in medical technology?
At Stryker , performance matters. We partner with surgeons, compete in complex clinical environments, and win through innovation, preparation, and execution. As healthcare technology accelerates, Stryker continues to lead the industry with robotics, navigation, advanced imaging, biologics, and 3D-printed implants .
About Stryker Spine
Stryker Spine is a global spine business , trusted by surgeons worldwide for its depth of portfolio, clinical evidence, and technological innovation. We offer one of the most comprehensive spine platforms in the industry , including:
- Industry-leading 3D-printed interbody and fixation technologies
- Advanced cervical, thoracic, and lumbar systems
- Full procedural solutions including implants, instruments, and biologics
- Technologies designed to support complex, minimally invasive, and revision spine procedures
This is a business built for sales professionals who thrive in competitive theatres, value long-term surgeon partnerships, and understand how to influence decision-making in high-stakes environments.
The Role
As a Sales Business Manager , you will own and grow a territory across the West Midlands . You will operate as a trusted clinical and commercial partner to spine surgeons, theatre teams, and hospital decision-makers.
This is a hands-on, performance-driven role requiring deep surgical credibility, resilience, and the ability to win and defend business in a highly competitive market.
Key responsibilities include:
Driving revenue growth and market share across the Spine portfolio
Managing and developing key surgeon relationship
s and KOLs
Supporting complex cases in operating theatres, including trauma and emergency procedures
Executing territory strategy, product launches, and competitive conversions
Delivering high-level clinical and product education to surgeons and theatre teams
Collaborating closely with Sales Management, Marketing, and Clinical teams to exceed targets
Who We’re Looking For
This role is designed for proven surgical sales professionals who consistently deliver results.
You are:
A high performer with a track record of exceeding sales targets in surgical environments
Confident operating in complex operating rooms and influencing senior surgeons
Commercially sharp, competitive, and comfortable being accountable for results
Resilient, strategic, and able to win in contested accounts
What You’ll Bring
Extensive experience in surgical or medical device sales , ideally within orthopaedics, spine, trauma, or another theatre-based specialty
Demonstrated success managing high-value territories and key hospital accounts
Strong understanding of NHS structures, procurement, and tender processes
Proven ability to support and sell in live operating theatre environments
Excellent territory planning, forecasting, and CRM discipline (Salesforce experience preferred)
Exceptional relationship-building and influencing skills at consultant level
A results-driven mindset with strong ownership and accountability
Full UK driving licence
What We Offer
This is an opportunity to accelerate your career within a high-growth, high-expectation sales organisation .
A clear pathway within Stryker’s Spine and broader commercial leadership structure
Industry-leading product portfolio with strong clinical differentiation
Comprehensive advanced product, clinical, and sales training
Exposure to cutting-edge technologies including robotics and navigation
Uncapped earning potential aligned to performance
Rewards & Benefits
Competitive base salary with bonus and commission
Private healthcare
Company car or car allowance
Mobile phone, iPad, and laptop
Family and parenting leave
Wellness programmes and employee assistance
Recognition, service, and performance awards
Employee discount purchase programmes
About Stryker
Stryker is one of the world’s leading medical technology companies. Across Orthopaedics, Medical & Surgical, and Neurotechnology & Spine , we help healthcare professionals improve patient outcomes and deliver better care. Operating in over 100 countries , Stryker is consistently recognised for innovation, performance, and culture.
Learn more at
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