Technical Sales Specialist to Etal Group UK

About the Company

Originally founded in 1968, ETAL Group is a leading supplier of in-house developed high-performance magnetic components, primarily transformers and inductors. ETAL Group conducts operations in Sweden, UK, Sri Lanka and China and through distribution partners in an additional 20 or so countries. The production takes place at the company’s own facilities in Sri Lanka, Germany, Sweden, Czech Republic, United Kingdom as well as through production partners in Asia. The majority of the products are customized for each customer and are used in everything from the automotive industry and medical technology to the defense industry.

ETAL is part of the Magnetics business area within KAMIC Group — a larger group comprising around 80 companies and operations in approximately 20 countries. The organization is characterized by a long-term perspective, entrepreneurship, and close collaboration with customers throughout the entire product life cycle.

At Asta Agency, we are partnering with ETAL Group in this recruitment process. We are looking for a Technical Sales Specialist who will join their Sales Team in the UK. The process is managed by Asta, and you will be employed directly by ETAL Group.

About the Position

As a Technical Sales Specialist, you will have primary responsibility for the sales of the company’s customer-specific products and components. This is a key role in ETAL´s continued growth, as you will develop relationships with both existing and new customers. Each customer-specific component is uniquely designed for every project and then manufactured in one of the company’s production facilities. Your work will therefore involve prospecting, customer visits, administrative tasks, participation in trade fairs, and close collaboration with engineers, production staff, and the customer’s internal teams. You will be part of a team that currently includes sales representatives both in the UK, across Europe and the USA, and you will report to the Sales Manager in Sweden.

At ETAL, you will join a committed team where you will work independently but also in close collaboration with other salespeople throughout the entire sales cycle, with teamwork at the core. Here, you will have the opportunity to combine your technical expertise with business acumen to create value for customers.

Your main responsibilities include:

• Overall responsibility for the entire sales cycle, from initial contact to final agreement and delivery.

• Responsibility for and ownership of your own sales budget.

• Connecting the customer’s technical needs with ETAL´s specialized solutions in magnetic components.

• Building and maintaining long-term relationships with new and existing customers. The sales territory covers the entire UK.

• Acting as an advisor and key contact for the customer.

• Understanding and analyzing customer needs and requirements, both functional and technical, and proposing customized product solutions in collaboration with ETAL´s design and development teams.

Qualifications and Quaractaristics

To succeed in this role, we believe you have a genuine technical interest, a solution-oriented mindset, and a strong ability to build long-term customer relationships. You are patient and capable of handling long sales cycles while establishing trust with customers. You enjoy working both independently and in close collaboration with colleagues to drive sales forward. The role involves being involved throughout the entire project lifecycle, from the first customer contact to final delivery, acting as the link between the customer, engineers, and production. This requires excellent communication skills and the ability to balance technical details with business value. The position includes travel, mainly within the UK. Most trips are day trips, with approximately two overnight stays per month on average.

In addition, we are looking for someone who has:

• Approximately 5–10 years of experience in technical B2B sales, for example within electronics, pumps, or fans.

• Strong communication skills in English, spoken and written.

• A valid driver’s license.

• Willingness and ability to travel as part of the role.

• Technical education or background (meritorious).

Additional Information

• Start: By agreement

• Location: England. You can be based in either the Midlands, Northern England or Southern England

• Scope: Full-time

• Salary: Fixed salary by agreement plus bonus

• Benefits: Bonus program and company car

We apply ongoing selection for this recruitment, which means the position may be filled before the final application deadline. We therefore encourage you to apply as soon as possible!

If you have any questions regarding Asta Agency’s recruitment process, please don’t hesitate to contact [email protected]

About Asta Agency

Asta Agency is a recruitment and staffing company that helps organizations across northern Europe find the right professionals with a focus on Sweden. We recruit and provide both specialists and generalists within sales, marketing, HR, customer service, finance, administration, IT, and tech. With a focus on quality, long-term partnerships, and smart solutions, we support both companies and candidates in their next step.

Read more about how we work with recruitment, staffing, and temp-to-perm solutions at astaagency.se .